DIGITAL CONTENT
Content marketing
A strategic digital marketing approach focused on providing your audience relevant and useful content—such as blogs, eBooks, and videos—instead of pitching your products and services.
What I do
I write content for blogs and websites, landing pages, social media, email newsletters, and other online platforms that enhances my clients’ reputations, encourages customer engagement, and drives profitable action.
Samples of my work
Blog posts
I’ve written 100+ blog posts for B2B and B2C clients. I was part of the creative team that developed the content and strategy for a major consumer food brand’s online campaign to raise awareness about breast cancer and family health. Content included a blog, social media, and YouTube videos.
eBooks
This is an example of an illustrated, appealing, and informative eBook for doctors on understanding health literacy and how to help their patients. Offered as a free download for joining the client’s mailing list.
Landing pages
I write all kinds of website content, including landing pages. This was for an educational testing company’s email campaign to promote its professional certification programs. The emails directed people to this page that walked them through how to locate a testing center and schedule a test.
Sponsored blog posts
In addition to writing and ghostwriting for clients’ blogs, I maintained two personal blogs for 10+ years for which I wrote hundreds of posts, some of them sponsored.
