How Hard Can it Be? What Baking and Writing Have in Common
Ever tried, and failed, to create a "simple" cake? How about a simple marketing email or blog post? What baking and writing have in common, and when to call in a professional.
The Office Depot Tweet That Got Me to Spend $100, and Other Effective Copy
What makes someone open an email, click on a Facebook ad, or buy a product in a promoted tweet? Good copy. Here are 3 copywriting techniques that worked on me this week.
Content Marketing During COVID-19: The Good, the Bad, and the Baffling
Content marketing in the time of COVID-19 is tricky. Even major brands are getting it wrong. Here are 3 tips to get your messaging right during this global crisis.